WA's post-boom tourism sector faces challenges

Attracting a more diverse range of tourists, increasing the number of people visiting regional Western Australia, developing a short-stay visitor market and creating more sophisticated marketing campaigns are just some of the challenges facing the local tourism sector so that it can continue to grow. The latest FACTBase Bulletin released by the Committee for Perth, as part of its Bigger and Better Beyond the Boom research project, has found that in some segments tourism is underperforming but as a sector it has the capacity to create new jobs and drive economic expansion in coming decades.