Perth Perception Survey
Since 2012, the Committee has commissioned market research firm Ipsos to take the pulse of the community on a range of issues. The Survey picks up the sentiment of people living across Perth and Peel, including Committee for Perth members, by asking them to rank aspects of their life. Previously, the Perception Survey identified areas of high value, like our much-prized quality of life, along with things that need improving including housing affordability and our public transport system. What’s always enlightening is the response to the open question, ‘If I were Premier for the day …’.
Sally Braidwood, Director ANZ, Ipsos Global Reputation Centre, will be presenting the findings of the survey. Sally has worked on the past two Perception Surveys and brings a detailed understanding about where sentiment has changed over the past six years.
Meet our speakers and panellists
Sally Braidwood
Director, Ipsos Global Reputation Centre, Australia and New Zealand
Sally joined Ipsos in 2014 and is the Director of the Ipsos Global Reputation Centre in Australia and New Zealand.
Through its Social Research Institute and Reputation Centre, Ipsos Public Affairs conducts strategic research to understand and manage issues, advance reputations, determine shifts in attitude and opinion, enhance communications and evaluate policy.
As a research consultant, Sally has the opportunity to work closely with public and private sector clients to ensure the voice of the public, and other key stakeholders, is represented in strategic planning and decision making across a range of areas including transport, infrastructure, housing, health, resources and energy.
Sally holds a Bachelor of Laws and a Master of Business Research, a foundation which enables her to deliver strategic advice based on empirical evidence and sees her work closely with the boards and executive teams of public and private sector clients at a local, national and global level.